The Engineers of Tomorrow - U of T
The University of Toronto’s Faculty of Applied Science and Engineering is home to internationally recognized researchers and talented engineering students from across Canada and abroad.
With the vast amount of information available to students and prospective families today, the competition between universities has never been greater. The students are looking for the edge that will help fulfil their career aspirations.
For the U of T’s 2022 recruitment campaign, the goal was to fire up enthusiasm for the university with an engaging visual identity to give prospective students and their families, an informative overview of the different programs of study, and increase transparency about the application process, so they feel confident and prepared for every step.
Scope of project
Brand Strategy – Branding and Identity Design – Recruitment Campaign