Bringing Artificial Intelligence to Reproductive Medicine
Violet™ is the ﬁrst non-invasive visual assessment tool that uses AI to analyze 2D images of oocytes to predict blastulation. With this innovative software technology fertility specialists and their patients are now better equipped to make decisions about fertility options. For the ﬁrst time, clinicians will have access to a clear and informative report with pictures of their patient’s eggs.
Their team needed a new brand and a landing page for their flagship product to execute on its go-to-market strategy and use Violet™ for egg freezing as an entry point for IVF clinics (this concept was not selected for the page).
Since then, the startup, which is part of the MaRS Discovery District network, an innovation hub in Toronto, has raised nearly 6 million USD in Series A funding to support the next stage of their AI-driven imaging software development.
Scope of project
Brand Strategy – Storytelling – Brand Identity Design – Ux – Web – Content
Even though this wasn't the chosen concept, we found it interesting and worthy of sharing, to show what's possible when creating a brand.